Watch the video. A man in Medellín, next to a Vespa scooter, says:
“Is it just me, or does this Vespa have too much style? In Medellín it looks amazing. The launch is coming.”
That man is an AI influencer: a person made with artificial intelligence. Nobody traveled to Medellín or held a phone to film him. The face, the scene and the voice came out of UGC Viral Studio.
What UGC means
UGC stands for user-generated content.
It is the video an ordinary person films with their phone to talk about a product:
- they show it,
- they use it,
- they say what they think of it.
It looks like what you see every day on social media, and that is why businesses use it to sell.
Who pays whom
- The business needs videos to sell.
- The creator makes the video and gets paid for it.
- The business publishes the video on its own account.
In Spain, a 2026 study found that companies pay 160 euros on average for each video of this kind.
That figure shows what the market pays today. It does not say how much you will earn.
What changes with artificial intelligence
Before, the creator had to appear on camera, find the place, film several takes and edit them.
With AI, the creator makes the video with an AI influencer, or with a twin of themselves: their own face, created from their photos.
Producing a 10-second clip with voice cost us 23 US cents in September 2026. Add your time to that: choosing what to say, reviewing and approving.
And the same with graphics
Businesses do not only buy videos. They also need graphics for their social media: the product photo, the offer of the week, a vertical story.
These are 3 graphics from one pack, for one bottle. We invented the brand, OSKEL, for this example. Each one has a different job:
- the first shows a person using it;
- the second shows the product alone, as the star;
- the third states the promise in big letters, and below, in 4 icons, what the bottle does.
None came from a photo shoot: all 3 were made with artificial intelligence.