Watch how it starts. She says:
"I'm in Cancún and I love its beaches. Have you ever been to Cancún?"
The first word already tells you where she is. There is no "hi everyone", no "okay, today I want to tell you". And the last sentence speaks to you, with a question you can answer in your head.
That woman is also an AI influencer made in UGC Viral Studio. You do this every night without thinking: you swipe the screen and decide in one second whether you stay or move on.
The greeting spends the most expensive second
The first line of a video is called the hook: it is what makes someone stay. That second decides whether the person hears the rest. If you spend it on a greeting, the rest of the script reaches nobody.
In 45 approved English ads we studied, none started with a greeting. And the first sentence was longer than people usually teach:
9 ways to open that do show up
In those same ads we found 9 ways to begin. None of them says hello, and you don't need to use them all: pick the one that fits your product and your buyer.
- show and tell right away ("Look what just arrived");
- a condition about the viewer ("If you have plants on your balcony…");
- say first who is talking ("I'm a nurse and…");
- step into the middle of a conversation;
- one word alone that interrupts ("Wait.");
- a confession against yourself;
- the same thing at two moments, before and now;
- a discovery said without drama;
- a question of fact, like the one in the Cancún video.
Try several openings with the same product
When a video does not work, changing the first sentence is often enough. Leave everything else the same: the scene, the product, the ending.
That way, if one opening holds people longer than another, you know why. If you change everything at once, you will never know.
