You show the flower shop owner a 15-second video and 3 graphics with her bouquets. She looks at them calmly. Then she asks: “And how often would you give me this?”
That question brings the two offers into one conversation.
The two offers, next to each other
- What the business gets. With the videos, a person who talks about its product. With the graphics, images of its product and its offer.
- How often. Both are sold by the month, in a fixed package.
- Where they are posted. Both, on the business's account.
- What they do for it. The video makes someone stop and watch. The graphic states the offer in one second.
“Businesses need both of them: they need graphics that are appealing and stunning, and they need videos.”
Eric
Where your work sits
In lesson 1.1 you saw the gap between what the business pays and what it costs to generate. Your time and your judgment fill that gap:
What a person does by hand
- appear on camera
- travel to the place
- film several takes and edit them
- pay for a photo shoot
Where your time goes with AI
- choosing what to say and to whom
- reviewing every script, every clip and every graphic
- approving what comes out
- finding businesses and talking to them
The right-hand column asks for judgment, and that is what the business pays you for.
You can start with one
Start with the offer you find easier to explain. Once a client knows your work, offer them the other one.
And if you also build your own account, as in lesson 1.5, the offers for businesses can bring in income while the account grows.