You open an image app and type: «30-year-old woman, smiling, brown hair». A pretty face comes out. You ask for another, and another.
Two hours later you have 40 faces saved in a folder. You like number 12. And then you ask yourself: what is this person going to talk about? And to whom?
It happens to many people who are starting out. The people who teach how to make AI influencers say it again and again in their videos: first the buyer and the offer, and the face at the end.
The order that works
- Your buyer: who they are, how old, what work they do, what worries them.
- Their problem: the concrete thing that costs them sleep, time or money.
- Your offer: what you give them to solve it, and what it costs.
- The face: someone that buyer would trust.
The face is step 4 because it depends on the other three. A 22-year-old girl selling hearing aids to 60-year-old men has to work twice as hard to be believed.
The face is chosen last, once you know who it will talk to and what it will offer.
Three lines in a notebook
Before you make anyone, write three lines. An example, for a home vegetable garden course:
- Buyer: men aged 45 to 65 with a yard or a terrace, who have never planted anything.
- Problem: they buy seeds, plant them, and in three weeks the plants dry out.
- Offer: a 12-lesson video course up to the first harvest, for 47 dollars.
With those three lines, the face almost picks itself: a man of about 55, hands in the soil, in a real backyard.
An example made up for this lesson. The course, the price and the buyer belong to no real person.
What this changes for you
If you sell your own thing, those three lines are the starting point of every video. If you make videos for businesses, you write them once for each business, from what the owner tells you.
They also tell you which topics to leave out. If your buyer is 60 and has a yard, a video about dance trends is talking to someone else.
In the next lesson you will see what an influencer does with the attention it gets, and why attention alone is not enough.