You open your email to write to your first business and start the way you were taught: “My name is… and I would like to work with you.”
Three paragraphs in, you still have not said what you offer. The link to your sample ended up at the bottom, below your signature.
One UGC coach warns that starting with your name hooks nobody. Another says that if the business does not find the sample right away, it moves on to the next creator.
The 5 lines
- One observation about that business, taken from its bible.
- The sample, inside the message.
- 2 or 3 concrete ideas for its coming weeks.
- One easy question, answered with yes or no.
- Your name, at the end.
Five lines fit on a phone screen without scrolling. The owner sees everything at once, sample included.
No price in the first message. One coach explains that a price list in the first email can end up in the spam folder, and the price lands better once the business has told you how much it needs.
An example
Hi, Marta. I saw the bakery has been open on Sundays since September, and in your reviews several customers mention the sourdough bread.
I made you a 10-second video and 3 graphics for the Sunday offer. They are in this email.
Ideas for the coming weeks: bread fresh out of the oven at 7, the gift box, the recipe of the month.
Would another sample for Mother's Day be useful to you?
Carlos
An invented example. The bakery, Marta and Carlos do not exist.
One at a time
Each message is for one business only, with its name, its observation and its sample. A message copied for 50 businesses shows in the first line.
Before you send it, read it out loud. If it sounds like a radio ad, cut it until it sounds like one person writing to another.
UGC Viral Studio writes the draft from each business's bible. You read it, change it if needed and send it from your own email.