You walk past the bakery on the corner. In the window there is a handwritten sign: on Thursdays, 2 for 1 on sweet bread. The people who walk down that street read it, and nobody else.
That same offer, turned into graphics for its social media, could reach its customers on their phones, at home, on Wednesday night.
What a graphics pack is
It is a group of images for one product or one offer, all in the same style. Each image has a different job:
- the product in use, in a person's hands;
- the product alone, as the star;
- the offer in big letters, so it can be read in one second;
- each piece in its size: square or vertical for posts, and full vertical for stories.
The 3 graphics of the OSKEL bottle you saw in lesson 0.2 are a pack like this.
The offer of the week
The bakery's graphic has to be understood at a glance. The Thursday one could say:
Thursday: 2 for 1 on sweet bread
Only until noon.
See you at the usual corner.
Three lines, one message and a photo of the real bread.
Why it is bought every month
The offer changes every week, and the graphics change with it. That is why agencies sell a number of posts a month, as you saw in lesson 1.1.
A business needs graphics for its daily life: the new product, the weekend promotion, the holiday hours, the photo of the shop.
The real-product rule
Every pack starts from real photos of the product. The graphic shows it as it is, with its shape, its color and its label.
If the business says its bottle keeps water cold for 24 hours, the graphic says 24 hours. What the business did not say, the graphic does not add.