You sent your samples to the owner of a clothing store. He opens them behind the counter, between one customer and the next.
He has a few seconds. If he does not see something like his store right away, he closes the link and serves whoever is waiting. Those seconds are decided by your portfolio: the samples you show before you have clients.
“Businesses need both of them: they need graphics that are appealing and stunning, and they need videos.”
Eric
Why two
A business may buy only graphics from you, only videos, or both. If everything is mixed, someone looking for graphics has to go through 5 videos to find them. Split your work into two portfolios, each with its own link.
The video portfolio
- 3 to 5 videos, all from your micro-niche. That is the number most coaches start with.
- The ones that sell come first: an opening that stops the scroll, the problem, the offer and an action at the end. Pretty videos with music go further down.
- One product with several openings. That way the business sees you know how to test.
The graphics portfolio
- A full pack per product: the post, the vertical story and the offer of the week, with the same style in all of them.
- Different products from your micro-niche, so each owner finds something like their own.
What goes in both
With no followers to show, your proof is the work. The coaches who teach selling to businesses ask for this:
- a label on each sample saying it is a demonstration;
- invented brands or brands that gave permission, never a real brand's logo;
- no testimonial until a real client gives you one;
- a line saying the people and voices are made with AI;
- how many days you take to deliver and how many rounds of changes you include;
- your contact at the top, in plain sight.
A sample is a demonstration. Never present it as work done for a client who does not exist.
Before you send it
Put your best samples on one page with a link, and open it on your phone before you send it. If the videos all start playing at once, turn off autoplay.
You make the samples and keep them in UGC Viral Studio, ready to show. When a new video comes out better, it replaces the oldest one.