Watch the video. A young woman at Machu Picchu laughs because a llama sticks its tongue out at her, and says:
«Are you seeing this? The llama is sticking its tongue out at me at Machu Picchu. So funny! Don't forget, the launch is coming.»
That young woman does not exist. Nobody traveled to Peru or went looking for a llama. She is an AI influencer made in UGC Viral Studio: the face, the place, the animal and the voice came out of the app.
What an AI influencer needs
An AI influencer is a person made with artificial intelligence who appears in your videos and your photos. For people to recognize and believe them, they need:
- the same face in every post;
- a name and a way of speaking that do not change;
- a topic, which is your buyer's topic;
- a voice that sounds the same from one video to the next.
You are the one running it. You choose the topics, read the scripts and approve every video before it is posted.
The hard part: keeping the face the same
If you ask an image app for «the same woman as yesterday», it almost never gives you the same woman. The nose changes a little, so does the jaw. After a week of posts, people see three different people.
The people who teach how to make AI influencers give the same fix: first the face is locked, with close-up photos from several angles, and that face is used as the reference for everything that comes after.
Why it matters to you
A face people recognize is a face they can, over time, start to trust. If every video shows someone different, every video starts from zero. That is why the face is decided once, calmly, and then looked after.
In lesson 4.7 you will see this same young woman in another take, side by side, so you can compare the face yourself.