On Monday you sent 10 messages, one at a time, each with its sample.
It is Thursday and nobody has replied. You start to think this does not work, and the list goes into a drawer.
One UGC coach talks about that moment: being ignored is normal, and the mistake is to stop writing right there.
“With the numbers, numbers, and numbers, some companies will say, ‘Give me more information.’”
Eric
Up to 3 times, with something new
The same coach recommends writing again up to 3 times. Each time you bring something the business has not seen yet:
- a new idea for its next big date;
- one more graphic, made with this week's offer;
- a different question, easier to answer.
After the third message, you close kindly and leave the door open. That business can come back to your list later, with a new sample.
Each follow-up is shorter than the last. The second can be two lines: “Marta, I thought of this graphic for Saturday. If it helps, I will adjust it with your price for that week.”
If a business says no, you thank them and take them out of the round. A clear no saves you time too.
A sample calendar
- Day 1: the first message, with the sample.
- Day 3: the first follow-up, with a new idea.
- Day 7: the second, with one more graphic.
- Day 14: the third, to close.
An example, not a rule. Coaches say how many times to write again; you choose the days.
Write everything down
One UGC creator writes to 5 businesses a week and logs every message in a sheet: to whom, what day, what she sent and what they replied. With that sheet you see what to change in the next batch, one thing at a time.
UGC Viral Studio gives each business a date to write again and reminds you whose turn it is. You write the message and send it yourself.