Monday: you add a button to your app. Tuesday: the logo is on its third version. Wednesday: you try another font on the sales page.
On Friday you close the computer feeling you worked a lot, and it is true. In the whole week, no buyer saw any of it.
Building and selling are two jobs
Building feels like progress, because every change shows right away. Selling gives less relief: you write, you wait, and often nobody answers.
That is why something happens that several coaches describe the same way: you launch, nobody buys, you decide your product is missing something, you add features and launch again. And again, silence.
Each round makes sense from the inside: if nobody bought, something is missing, and what you know how to do is build. Meanwhile, almost nobody saw the previous version either, so nobody could tell you whether it was missing anything.
“Even if you don't like to sell and you don't know how to sell, you need to put your product into the hands of vendors.”
Eric
Eric explains it with energy: if all of it goes into creating, you end up with a product. For sales to come, part of it has to go into letting people see it.
Someone to present your offer
There are two roads. A human affiliate presents your product and takes a commission on each sale; you have to find them, convince them and pay them. An AI influencer presents your offer in every video, with no commission; you pay for generating each video.
With the second, you still choose the topic, review and post. Your selling time goes into those decisions, with no camera and no commissions.
A test for this week
Count the hours you gave to building and the hours you gave to letting someone see what you built. If the second count is zero, you know where to start.