Your first video turned out well. You are about to upload it. On the posting screen there is a box asking whether the content was made with AI. You look at it for a second. Do you tick it?
It is best to have that answer before you generate your first video, together with another question: whose face appears, and whose voice it is.
Two permissions before you start
- The face. Use a person made from scratch, or your own face. Another real person's face only with their clear permission, ideally recorded.
- The voice. Same rule: your voice, or a voice made for your AI influencer. Never the voice of someone who did not say yes.
That includes famous people. The people who teach selling put using famous faces without permission on their list of scam tricks. And an AI influencer never poses as a real customer who tried the product.
The AI label
The big networks ask you to say so when a realistic video was made with AI. This is what their own rules say:
- TikTok asks creators to label content made or heavily edited with AI that shows realistic scenes or people.
- YouTube asks you to disclose it when you upload a video that shows a realistic scene that never happened, or a real person saying something they did not say.
- Facebook and Instagram announced in 2024 that they would ask people to use their tool to disclose when a realistic video or audio was made with AI.
Some networks also add the label themselves when they detect AI-made content, and they can penalize people who do not disclose it.
«Always label it as AI generated.»
Licbe AI Media, a YouTube channel about AI influencers
What the people who label say
Among the people who teach how to make AI influencers there are two camps. Some teach how to strip the hidden data from the file so the network does not notice. Others always label. The channel quoted above says that, in the accounts it showed, labeling cost them no followers, and that being open builds trust.
Labeling also protects you with your clients. If a business owner asks you «is this AI?», the answer is already yes, and it has been in plain view since day one.
This is general information, not legal advice. Rules change by country and network, and they change over time. Before you post, read the rules of the network where you will upload the video.