You open the sports shop's profile. On Monday it posted a blue graphic with round letters.
On Wednesday, a red story with another font, and the price covered by the app's buttons. On Friday, a cover with the bottle cut in half.
They look like they come from three different shops. Whoever saw Monday's does not recognize Friday's.
What a coordinated pack has
A coordinated pack is a group of graphics that share the same look:
- the same colors;
- the same font;
- the same product, in the same light.
When everything matches, a person who saw Monday's post recognizes Thursday's story without reading the shop's name. That recognition is earned with weeks of matching graphics, and lost with a single one that does not fit.
Each graphic, in each size
- Post: the one that appears in the feed, almost square.
- Story: vertical, it fills the whole phone screen. At the top and bottom, the app's buttons cover a strip, so the text goes in the middle.
- Cover: the image seen first, at the top of the profile or in front of a video.
The same graphic is rebuilt for each size: the product and the line move so that nothing gets cut off.
What a business pays, and what it costs to generate
A small business pays a person for these graphics every month. Generating them with AI costs cents; your time goes into choosing, checking and approving:
These are prices others charge today and what it costs to generate. They don't say what you will charge.